Tun hnaia Teleborsa report-in a tarlan danin, British American Tobacco (BAT) Italy chuan Milan-ah launch event lian tak an buatsaih a, official-in an heated tobacco device thar, glo Hilo an tlangzarh. Official-a "technological revolution in heated tobacco" tia sawi a ni a, he product hian Italian-made tobacco cartridge 100% a keng tel mai bakah Italian market-a BAT-in kum nga chhunga €500 million chuang investment a neih theihna tur ruahmanna a pholang bawk a, khawvel pumah a thar -type tobacco production awmchhun tihpun a nih bakah 16 production tihpun a ni bawk line hrang hrang a awm. Heng hmalaknate hian local market-a thil tih theihna leh khawvel puma thil thawn chhuah chak zawkte a tum a ni.
1. Product thar tlangzarh: Italy chu khawvel puma market hmasa ber zinga mi a ni a, e-cigarette cartridge hi tualchhung atanga siam vek a ni.
British American Tobacco (BAT)-in zuk leh hmuam market thara hmalakna pawimawh tak a nih angin, glo Hilo tlangzarh hian awmzia hrang hrang a keng tel a ni. Product lam atanga thlir chuan a cartridge te hi 100% Italy rama siam a ni a, hei hian brand hian "local quality" a tih chhunzawm zel a ni. Market lam atanga thlir chuan Italy hi khawvel puma he device ecosystem hi BAT Group-a rawn luhtir hmasa ber ram zinga mi a ni a, hei hian a core strategic importance a lantir a ni.
Italy hi key market atana thlan hi thil thleng mai a ni lo. BAT Italy CEO Fabio de Petris-a sawi danin, Italian zuk leh hmuam thar market hi a puitling hle tawh-tunah hian Italian consumer hmun thuma ṭhena hmun khat velin zuk leh hmuam thar an hmang tawh a, hei hi European average aiin a tam zawk hle. Data atanga a lan dan chuan Europe rama zuk leh hmuam hmang thar zawng zawng hi maktaduai 30 vel an ni a, Italy ram ringawt pawh maktaduai 25 vel an ni. He user base lian tak leh pawm a nihna sang tak hian product thar tlangzarhna atan "ideal testing ground" a siam a ni.
2. Production capacity tihpun: Line 16-a production tihpun nan maktaduai 500 invest-in Trieste base chu core hub a ni ta a ni.
Glo Hilo mass production leh global export pui turin British American Tobacco (BAT) chuan production capacity lamah ruahmanna a lo siam lawk tawh a ni. Kum 2023 khan he pawl hian Italy khawpui Trieste-ah zuk leh hmuam thar siamna atana inpe global production base awmchhun a hawng a, kum nga- chhung atan investment plan €500 million chuang an siam a ni.
Tun hnaiah he group hian base-ah hian heated tobacco production line 16 dah belh an nih thu an puang leh a, hei hi glo Hilo platform atan bik a ni. Dik tak chuan, base-a capacity evolution chu a intan tawh a: a tirah chuan oral nicotine pouche siam chhuahna lam a ngaihtuah a, tunah chuan heated tobacco sector-ah a zau chho ta a, "multi-category coverage, full-chain production" structure a siam ta a ni. Tunah hian base-a oral nicotine pouches hi khawvel ram 14-ah supply a ni a, hnathawkte pawh a tir aṭanga mi 350-ah an pung chho zel a ni. Production line thar online a lo awm tak avangin hnathawktu pawh an pung zel dawn a ni.
3. Hnathawh leh ram pawna thawn chhuah: "double benefit" a ni a, chu chuan tualchhung economic cycle a tichak a ni.
British American Tobacco (BAT)-in Italy rama a investment hi sumdawnna chungchanga thutlukna mai a ni lo va; tualchhung economy-ah pawh chakna a inject bawk. Plan ang chuan kum nga chhunga €500 million investment chuan indirect-in hna 2,700 vel a siam dawn a, chutih rualin tualchhung partner-te nena thawhhona hmangin direct leh indirect position 600 a siam thei dawn a, management, production, leh supply chain te a huam dawn a ni.
Hun rei tak chhung chu Trieste hmun hi BAT-in zuk leh hmuam thar siamna hmun "global export hub" a ni dawn a ni. Production line thar 16 hman a nih tawh avangin ram chhunga Italian mamawh phuhruk bakah hian hetah hian glo Hilo product tam tak chu khawvel market-ah thawn chhuah a ni dawn a, hei hian heated tobacco industry-a BAT-in khawvel pum huapa inelna a tichak lehzual dawn a ni.
4. Khawvel pum huap zauhna: Italy atanga tan a ni a, Poland leh Serbia te chuan an dawt leh a ni.
Italy rama glo Hilo tlangzarh a nih hi British American Tobacco-in khawvel pum huapa a hmalakna hmasa ber chauh a ni. Tun hmaa ruahmanna tarlan tawh angin, he product line hi Polish leh Serbian market-ah zawi zawiin a lut dawn a ni.
Tobacco product thar industry thanna atana core engine a nih tak avangin British American Tobacco chuan "localized production + global export" model hmangin mature market-ah a thatna a tichak a, nakin lawka emerging market-a a inzarpharh theihna tur lungphum a phum bawk. Glo Hilo tlangzarh leh tihpun hi heated tobacco market chhunga a inelnaah "key variable" a ni thei ang.
